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Fidelity Bank Ghana has held a one-day media engagement session in Ho, the Volta Region capital, bringing together selected journalists and media practitioners to strengthen relations and enhance communication with its customers across the region. The Bank, described as one of Ghana’s indigenous financial institutions, used the platform to reaffirm its commitment to delivering impactful banking services while promoting financial inclusion.
During the event, the Head of Brands and Corporate Communications at Fidelity Bank, Mr. Eric Frempong Amponsah, explained that the institution had for years concentrated its media activities in Accra, and to some extent in Kumasi, leaving other regions less engaged. According to him, a policy shift in 2014 changed that approach, allowing the Bank to extend its media interactions to regional levels to better connect with customers through journalists.
Mr. Amponsah noted that since the rollout of the new policy, the Bank has held similar engagements in Takoradi in the Western Region, Cape Coast in the Central Region, Sunyani in Bono Region, and Koforidua in the Eastern Region. He described the feedback from these interactions as both encouraging and rewarding.
“Human relation is key, so we want to relate well and build partnerships with our media friends,” he said.
He dismissed long-standing claims that Fidelity Bank is a Nigerian-owned financial institution, stressing that it is fully indigenous to Ghana. With a customer base exceeding 2.5 million people across the country, Fidelity Bank has established itself as a trusted player in the market. The Bank operates branches nationwide, including offices in Ho and Hohoe in the Volta Region.
Mr. Amponsah highlighted several initiatives that showcase the Bank’s focus on innovation and inclusivity. In 2024, Fidelity launched its Smart Account product to serve low-income earners who cannot easily access banking halls. He said the Bank remains the only one in Ghana to offer the Yellow Save product in partnership with MTN Ghana, a unique service designed to encourage savings through mobile money. In addition, the Bank has introduced the BOSEA loan facility, a fully digital loan accessible through MTN’s network, making credit more available to small traders and everyday business people.
“These products are targeted at supporting the ordinary Ghanaian, especially rural traders and businesswomen whose contributions to the national economy cannot be overlooked,” Mr. Amponsah explained.
The communications head encouraged media practitioners in the Volta Region to freely share feedback about Fidelity Bank’s services, promising that the institution will continue to improve and remain responsive to customer needs.
The forum allowed journalists to ask direct questions about Fidelity’s operations, products, and community impact. According to participants, the session was enlightening and provided clarity on some misconceptions about the Bank. Media representatives also pledged to support Fidelity Bank’s growth in the Volta Region, recognizing that the Bank’s expansion directly benefits the local economy.
The Volta Regional Secretary of the Ghana Journalists’ Association (GJA), Mr. Lambert Atsivor, who also happens to be a Fidelity Bank customer, expressed gratitude to the Bank’s leadership for hosting the engagement. He described the meeting as timely, saying it would further strengthen collaboration between the media and the Bank in advancing financial services across the region.
“This is a welcoming and important initiative, and I hope such engagements will continue in the coming years to cement the partnership between the Bank and the media,” Atsivor remarked.
Mr. Amponsah attended the engagement with a strong team, including Ms. Stephanie Agbalenyo, Ho Branch Manager of Fidelity Bank; Ms. Sarah Ofori-Adjei, Corporate Communications Manager; and Ms. Alberta Naa Dedei Dorcas Armah of Global Alliance, Accra.
The engagement underscored Fidelity Bank’s strategy of bringing financial services closer to communities while using the media as a vital bridge between the Bank and its millions of customers. By focusing on agency banking, mobile-based products, and customer-centric solutions, Fidelity Bank is reinforcing its position as one of Ghana’s leading indigenous financial institutions.
