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Namibian technology company Binary City is stepping up efforts to expand its presence in the market and build stronger visibility after more than 16 years in the industry.
Despite its long experience, the company admits that it is still often regarded as a “new player” in the technology space. According to the firm’s Marketing Coordinator, Shaquille Shikwambi, Binary City’s immediate goal is to push its services to a wider audience and introduce more Namibians to the solutions it offers.
This year, the company is taking part in the Ongwediva Annual Trade Fair (OATF) for the first time, where it is showcasing a biometric system designed to improve service delivery and streamline operations for businesses and organisations.
Shikwambi explained that the platform offers an opportunity for Binary City to connect with vendors, entrepreneurs, and members of the public who may not have had access to such digital technology before.
He said, “This is our first time at the Ongwediva Annual Trade Fair, and we wanted to use the opportunity to introduce our biometric system to the public. It is not just about demonstrating the product but also about educating people on how technology can improve efficiency.”
According to him, one of the most rewarding parts of the exhibition has been the level of interest and curiosity shown by the public.
“One thing I have enjoyed is seeing the genuine curiosity people have and their willingness to learn. Since the start of the trade fair, more than 50 people have visited our stall, and many are eager to understand how the system works,” he added.
The company’s biometric solution is one of several products in its growing portfolio. Shikwambi pointed out that Binary City already provides workplace solutions such as digital clock-in systems for staff, which can help companies manage attendance and improve efficiency. He encouraged businesses to explore these technologies, saying they are designed to save time and reduce errors in traditional record-keeping.
As part of its long-term vision, Binary City aims to roll out more products and services that will empower communities and promote deeper engagement with technology. The company sees itself not only as a service provider but also as a partner in advancing Namibia’s digital transformation.
The Ongwediva Annual Trade Fair, which attracts companies, small businesses, and government institutions from across the country, has given Binary City a unique platform to interact with potential clients. By participating in the event, the company hopes to break the perception that it is a newcomer in the market, despite its decade-and-a-half of experience.
Analysts say that small and medium technology companies like Binary City play a vital role in Namibia’s innovation ecosystem. Their solutions, especially in areas like biometrics, digital payments, and workplace automation, can help businesses adopt modern practices and boost competitiveness.
For Binary City, the journey is about striking a balance between innovation and public education. Shikwambi stressed that many Namibians are still unfamiliar with how biometric technology works, and part of the company’s mission is to bridge that gap by offering hands-on demonstrations and simplified explanations.
He concluded by encouraging visitors at the trade fair to stop by the stall and experience the solutions firsthand. “For clocking-in’s sake, check us out,” he said with a smile, inviting more people to engage with their technology.
As the trade fair continues, Binary City is optimistic that the exposure will translate into stronger partnerships, wider recognition, and a bigger role in Namibia’s digital growth story.
