Walt Disney streamer Disney+ and Spanish media company Atresmedia said on Monday that they have signed what they dubbed “a landmark agreement” and “the first major alliance in Spain between the leading broadcaster and one of the main global streaming services.”
It is the latest collaboration between Disney and a local content powerhouse in a key European market.
Starting in September, Disney+ subscribers in Spain will gain access to a curated selection of Atresmedia content under the Atresplayer label, as part of their subscription. “This includes over 300 hours of Spanish-produced shows annually, in a dedicated Atresplayer space on Disney+” that will be regularly updated, they said. Among the content covered will be Mar afuera, premiering Sept. 14, such hit shows as La Voz (The Voice) and Tu cara me suena, and such popular Antena 3 series as La Encrucijada and Sueños de libertad. Classics, such as Vis a Vis, Física o Química, and Aquí no hay quien viva will also be available.
Financial terms weren’t disclosed.
“This unprecedented agreement expands their audiences and catalogues and deepens a long-standing relationship between the two companies,” they said.
“Atresmedia consistently delivers popular, must-watch Spanish content, including some of the country’s finest original productions,” said Karl Holmes, general manager for Disney+, EMEA. “Adding hundreds of hours of Atresmedia shows to stream on Disney+ is great news for our customers in Spain. This deal also reflects our broader commitment to supporting local broadcasters across Europe, including our recent collaboration in the U.K. with ITVX and ZDF in Germany.”
He concluded: “We’re focused on bringing the very best local stories to our customers, alongside our extraordinary slate of original Disney+ series, such as recent hit Ladrones: la tiara de Santa Agueda and global hit movies and shows like Lilo & Stitch and FX’s The Bear.”
Addec Javier Bardají, CEO of Atresmedia: “This pioneering and unprecedented agreement with Disney+, one of the largest international streaming platforms, consolidates the leadership of Atresmedia and Atresplayer, reaffirming the success of their innovative content strategy. It allows us to expand the reach of our productions, promoting Spanish talent and culture. Disney and Atresmedia share the quality and ambition of their content, as well as the care of their brands.”
He concluded that “this alliance also strengthens Atresmedia as the engine and benchmark of our industry and confirms Atresplayer as the leading Spanish platform and local hero in our country, with a trajectory of continuous growth.”
The agreement grants Disney+ co-exclusive rights to a wide range of Atresmedia productions, “reinforcing its commitment to Spanish-made content and expanding its entertainment offering,” Disney said.
