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Amazon’s October Prime Day — officially titled Prime Big Deal Days — is on its final few hours, live on Amazon.com through Wednesday, Oct. 8, at 11:59 p.m. PT.
In many ways, the sitewide savings event rivals — and surpasses — long-standing shopping holidays like Black Friday and Cyber Monday. And in some ways, it does not. After years of tracking and reporting on these major annual sales, The Hollywood Reporter‘s shopping editors have narrowed down the top five categories that see steeper discounts now vs. Black Friday.
In no particular order, THR‘s Prime Day “Big Five” include:
See below for a more in-depth breakdown of what’s worth snagging vs. waiting on (and why), plus the top finds in each category.
The Best Amazon October Prime Day 2025 Deals
1. Beauty
Black Friday tends to see steep savings on electronics and clothing, but beauty rarely sees a discount as big as what Prime Day is offering.
This spans cosmetics, skin-care devices and hair tools, specifically Dyson products, which are currently up to 25 percent off. And since the brand’s cult-favorite hair stylers tend to sell out quickly, it’s worth scoring the discount during Prime Day rather than waiting to see if they’re still in stock and on sale for Black Friday.
Dyson Airwrap Origin
Lowered even further for day two.
Laneige Lip Sleeping Mask
The nightstand staple is 30 percent off in an assortment of scents, including vanilla, grapefruit, sweet candy and peach iced tea.
Tula Skin Care 24-7 Hydrating Day & Night Cream
Available in three sizes, all of which are currently 30 percent off.
Elvira Bio-Collagen Real Deep Mask (4 Pack)
Glass skin loading.
IT Cosmetics Confidence in a Cream
Ultra-hydrating and anti-aging — and at an even more significant price drop than yesterday.
2. Amazon Devices
This one is relatively self-explanatory, but we’re here to confirm: there is no better time than Prime Day to save on Amazon devices, with savings of up to 60 percent on Kindle, Echo and Alexa, Fire TV, Ring and Amazon’s full lineup of Alexa Smart Home devices including:
Ring Battery Doorbell
Sleek home security.
Insignia LED 4K UHD Smart Fire TV With Alexa Voice Remote
43-inch to 85-inch Fire TVs available.
Amazon Kindle Colorsoft
Amazon’s first-ever e-reader with color display. Learn more about the Kindle Colorsoft here.
A more extensive list of discounted Amazon devices includes:
3. Luggage
With savings of up to 50 percent on Samsonite, it’s strategic to get your luggage at a deep discount now and have new gear ready to go for Thanksgiving and holiday travel.
Samsonite Freeform 2-Piece Luggage Set
Samsonite’s best-selling suitcase duo includes a carry-on and large checked luggage.
Related: Surprise: Amazon Prime Day Includes Designer Bag Deals on Chanel, Prada, Louis Vuitton and More
4. Household Essentials
There’s no better time than Prime Day to stock up on the “boring things.” They may not be the most thrilling of purchases (except when they’re luxe brands like Ouai), but your future self (and your wallet) will thank you for snagging discounted everyday essentials, like cleaning supplies, oral care, trash bags, batteries, pet supplies, household needs and personal care products while prices are at an all-time low.
Crest 3D Whitestrips Professional Effects
One of our readers’ most purchased items every Prime Day.
Ouai Hand Wash Dean Street
Jojoba esters provide a gentle exfoliation, while castor oil, avocado and rosehip sooth and moisturize.
Goodwipes Flushable Wipes
Also available in “manlier” varieties.
Arm & Hammer 6 Pack Liquid Hand Soap
Four scent options available.
5. Seasonal: Outdoor Furniture and Holiday
This is a two-parter, but in all honesty, “THR‘s Prime Day Big Five” has a way nicer ring to it than “Big Six.” With that said, as summer turns to fall, there’s no better time than October Prime Day — and this time of year, in general — to save big on outdoor furniture along with general patio, lawn and garden supplies.
Finally, we recommend preparing ahead with Prime Day savings on festive decorations and holiday gifts. It’s a win-win: get the deal and don’t stress about (or pay for) last-minute shipping.
Yankee Candle Christmas Cookie Scented Candle
Tried and true.
Uspring 3FT Small Christmas Tree With Lights
Cozy up even the smallest of spaces.
Prextex 6 ft Fully Decorated Christmas Tree
Or double the size.
When Is October Prime Day 2025?
Following July 2025’s Amazon Prime Day, the e-tailer is hosting October Prime Day — officially titled Prime Big Deal Days 2025 — from Tuesday, Oct. 7, at 12:01 a.m. PT to Wednesday, Oct. 8, at 11:59 p.m. PT.
Do You Need to Be a Prime Member to Shop Amazon Prime Day?
In short, yes. As the name suggests, Prime Day is Amazon’s exclusive savings event exclusively for Prime members, so you’ll want to sign up for a membership before you start shopping. The good news: Amazon has a 30-day free trial so you can test out a subscription before you commit. Subscriptions auto-renew at $14.99 per month or $139 per year.
If you’re a student or between the ages of 18 to 24, you can try the Prime Young Adults membership free for six months; after that, pay only $7.49 monthly or $69 annually. Prime for Young Adults offers all of the same benefits as the standard Prime membership, plus five percent cash back every day on categories such as beauty, apparel and electronics. Learn more about Prime For Young Adults and sign up for the free trial here.
